The dramatic cosmetics company is known for  featuring unconventional beauties. From Lady Gaga to Dame Edna to Iris Apfel, MAC has made a name for itself by shirking the traditional narrow view of beauty in favor of a variety of aesthetics.

The latest campaign continues the tradition by featuring Serbian female body builder Jelena Abbou in its new line, "Strength." When Jelena isn't "flexing her femininity" while sporting MAC's signature dramatic eye and heavily pigmented lip, she competes in figure competitions. It's rare to see Jelena's body type celebrated in the mainstream, especially in the beauty industry.

Gotta love a makeup company that can make a killer red lipstick and celebrate femininity in all its forms and ages.